Global SMS offers an official WhatsApp Business messaging service for Israeli businesses: send approved template messages to your customer lists, connect WhatsApp to your systems through the WhatsApp API, and answer every reply from Global Desk, one inbox for WhatsApp and SMS conversations.
At a glance
- Connection
- Official connection to WhatsApp Business by Meta, with template approval handled with you.
- Sending
- Bulk messages from approved templates, with scheduling, mailing lists, personalization, images, files and links.
- Integration
- WhatsApp API for websites, CRM and ERP systems.
- Replies
- Global Desk: WhatsApp and SMS in one conversation per customer, in the browser, on desktop and mobile.
- Interface language
- Hebrew dashboard, support in Hebrew and English.
Official WhatsApp sending vs. "bulk sender" tools
Many "WhatsApp bulk sender" tools automate a regular WhatsApp account. WhatsApp treats this as a violation of its terms, and numbers used this way are often blocked. The official WhatsApp Business Platform is the supported way to send business messages at scale:
- Messages that start a conversation use templates approved by WhatsApp.
- Your business shows its name and profile, and recipients can opt out.
- Your number stays healthy because you follow WhatsApp's rules.
What you can do
- Bulk WhatsApp campaigns to mailing lists, with scheduling and real-time reports.
- Template management – create your own or start from ready-made templates; we guide you through WhatsApp approval.
- Rich content – images, PDF files, links and personal fields in each message.
- WhatsApp API – send order updates, reminders and alerts from your website, CRM or ERP.
- Opt-out – recipients can unsubscribe, and marketing messages are not sent to people who asked to be removed.
Global Desk: one inbox for WhatsApp and SMS
When customers reply, you answer from Global Desk, a browser-based inbox included in your Global SMS account:
- One conversation per customer, combining their WhatsApp and SMS messages in time order.
- Choose for each reply whether it goes out by WhatsApp or SMS.
- Unread, open and closed conversations, pinning and search by name, number or text.
- Internal notes and tasks with due dates, and color tags such as "hot lead" or "VIP".
- Sound and browser notifications for new messages.
- Works on desktop and mobile without installing anything.
Images and files you send go directly to WhatsApp and are not stored on Global SMS servers.
The 24-hour rule
Under WhatsApp's rules, you can write freely to a customer within 24 hours of their last message. After that, you can only start the conversation again with an approved template. Global Desk shows at any moment which type of message you can send.
WhatsApp or SMS?
| WhatsApp Business | SMS | |
|---|---|---|
| Reaches | Users with WhatsApp installed | Every mobile phone |
| Content | Text, images, files, buttons | Text and links |
| Starting a conversation | Approved templates only | Any text (subject to anti-spam rules) |
| Best for | Ongoing conversations, rich content, support | OTP codes, urgent alerts, campaigns to everyone |
Many businesses use both: SMS to reach everyone fast, WhatsApp for conversations, and Global Desk to manage the replies from both.
How to get started
- Contact us or open a Global SMS account.
- We guide you through connecting your business number to WhatsApp Business.
- Create your first templates and submit them for approval.
- Upload a list or connect the API, and start sending.
For pricing, see the price list or ask our sales team.
Frequently asked questions
Is the Global SMS WhatsApp service official?
Yes. Global SMS provides an official WhatsApp Business messaging service, connected to WhatsApp Business by Meta, with WhatsApp approval for each template.
Can I send bulk WhatsApp messages in Israel?
Yes, through the official WhatsApp Business Platform. Messages that start a conversation must use templates approved by WhatsApp. Global SMS supports bulk sending to mailing lists with scheduling and reports.
Why not use a WhatsApp bulk sender app?
Tools that automate a regular WhatsApp account break WhatsApp's terms, and the numbers they use are often blocked. The official platform is the supported way to send business messages at scale.
Can I answer WhatsApp and SMS replies in one place?
Yes. Global Desk shows one conversation per customer with both WhatsApp and SMS messages, and lets you choose the channel for each reply.
Can I message a customer on WhatsApp at any time?
Within 24 hours of the customer's last message you can write freely. After that, WhatsApp's rules require an approved template.
Is there a WhatsApp API?
Yes. The WhatsApp API connects your website, CRM or ERP to send messages automatically, for example order updates and reminders.
WhatsApp is a trademark of Meta Platforms, Inc.
Related pages
Last updated: November 3, 2026 · Global SMS Ltd., Haifa, Israel