Global SMS
Bulk SMS platform & SMS gateway API
for businesses and developers in Israel

Open an account

Bulk SMS Platform & SMS API for Businesses in Israel

Global SMS is an Israeli bulk SMS platform and SMS gateway, operated by Global SMS Ltd. in Haifa, Israel. Businesses use its web dashboard to send SMS campaigns to their customers, and developers use its REST, SOAP and HTTP SMS API to send transactional messages, notifications and one-time passwords (OTP) from their own websites, apps and CRM systems. Thousands of business and private customers use the service.

Global SMS at a glance

What it is
Web-based bulk SMS platform and SMS gateway API (REST, SOAP, HTTP) for sending SMS to Israeli mobile numbers.
Who it is for
Businesses, marketing teams, customer clubs, event organizers, software developers and system integrators.
Main capabilities
Bulk campaigns, scheduling, personalization, mailing lists, delivery reports, OTP/2FA, inbound SMS, API integration, WhatsApp Business.
Network
Direct connections to Israeli mobile carriers.
Languages
Unicode support for Hebrew, Arabic, Russian and English; up to 201 characters per Hebrew SMS unit.
Pricing model
Prepaid packages in Israeli shekels (500–5,000 messages), no monthly subscription, no expiry, API at no extra charge.
Company
Global SMS Ltd., Haifa, Israel · +972-4-8403343 · sales@globalsms.co.il

Bulk SMS platform: send a campaign in three steps

The Global SMS dashboard is designed for users without technical knowledge:

  1. Write the message – a live character counter shows how many SMS units the message will use.
  2. Load recipients – upload an Excel file, paste a list of numbers, import contacts from Gmail or select saved groups.
  3. Send or schedule – send immediately to thousands of recipients, or schedule the campaign for a specific date and time.

Messaging features

  • Personalization: insert dynamic fields from your contact file – such as first name, balance due, appointment date or a unique coupon code – into each message.
  • Scheduling: set the exact date and time a campaign is sent.
  • Custom sender ID: send from a mobile number, a landline number or an alphanumeric sender name in English letters.
  • Links and files: include links to documents, images and landing pages.
  • Saved messages: store recurring texts as templates and reuse them in one click.
  • Automated birthday and anniversary SMS: set the greeting once and the system sends it on each customer's date.
  • SMS coupons: send coupon codes to customers by SMS.
  • Any language: Unicode support for Hebrew, Arabic, Russian and English.

Mailing lists and customer clubs

  • Manage mailing lists and segment recipients into groups.
  • Automatic duplicate filtering, so you do not pay twice for the same number.
  • Customer-club management in the same dashboard.

Anti-spam compliance and automatic unsubscribe

Israel's anti-spam law requires that recipients can opt out of marketing messages. Global SMS lets you add an automatic unsubscribe link to each SMS. Recipients who opt out are tagged in the system and cannot be loaded again into any list in your account, and every send is checked against the opt-out list before delivery.

Reports and statistics

Real-time delivery reports show delivered and failed messages, with delivery rates per mobile carrier. Blacklisted numbers are managed in the same dashboard.

Works on any device

The dashboard is fully responsive and can be saved as an app on iPhone and Android home screens.

Hebrew SMS: up to 201 characters per unit

Under the standard SMS encoding, a single Unicode message – used for Hebrew, Arabic and Russian – is limited to 70 characters. On Global SMS, a single Hebrew SMS unit can contain up to 201 characters. Longer texts are shown to the recipient as one continuous message and are billed by the number of units used. The character counter in the dashboard shows the number of units before you send.

SMS gateway API for developers

The Global SMS API connects websites, applications, online stores, CRM systems and backend services to Israeli mobile networks. API access is provided at no additional charge and with no subscription – you pay only for the messages you send.

CapabilityDetails
REST APIJSON and XML, for secure server-to-server integration
SOAP web serviceWSDL-based interface for enterprise systems such as Microsoft .NET, SAP and Oracle
HTTP GET / POSTSimple interface for forms, basic scripts and IoT devices
Delivery reports (DLR)Retrieve the delivery status of each message (delivered, failed, invalid) via the API
SchedulingSchedule messages for a future time, or cancel scheduled messages, via the API
Inbound SMSReceive replies from customers into your CRM using virtual numbers
WebhooksWebhook support, including forwarding inbound messages to your systems
Serverless and cloudEndpoint suited to AWS Lambda, Azure Functions and Google Cloud, without a fixed IP
SecuritySSL/TLS encryption and optional IP whitelisting
RoutingDirect connections to Israeli mobile carriers; top-priority routing for operational and OTP messages
Code samplesC#/.NET, PHP, Node.js, Python, Java, VBA, JavaScript and cURL

Example request (REST, JSON)

A simplified example of sending an SMS with cURL:

curl -X POST "https://api.globalsms.co.il/v1/send-sms" \
  -H "Content-Type: application/json; charset=utf-8" \
  -H "Authorization: Bearer YOUR_API_KEY" \
  -d '{
    "apiKey": "YOUR_API_KEY",
    "sender": "GlobalSMS",
    "recipients": ["0501234567"],
    "message": "Your verification code is: 482910",
    "encoding": "UTF-8"
  }'

Code samples and full technical documentation are available immediately after opening an account.

OTP and two-factor authentication (2FA) SMS

Send one-time passwords for sign-up, login, password reset and transaction approval. OTP messages are sent with top-priority routing directly to Israeli mobile carriers and typically reach the handset within 2 to 5 seconds.

Transactional SMS

Operational messages – order confirmations, shipping updates, receipts, payment links and system alerts – are routed on dedicated infrastructure with top priority, separately from bulk marketing campaigns.

AI app builders and automation

Because the API is a standard HTTP endpoint, it can be called from apps built with AI app builders such as Base44, Lovable, v0, Bolt.new and Cursor, and from AI agents and workflows built with tools such as LangChain, Flowise, Make, Zapier and n8n.

An Israeli alternative to Twilio

Developers and companies in Israel choose Global SMS over international SMS providers because of:

  • Direct connections to Israeli carriers – no international intermediary servers, which matters most for OTP and urgent notifications.
  • Hebrew-first messaging – up to 201 characters per Hebrew SMS unit, compared with 70 characters in most international systems.
  • Transparent pricing in shekels – no currency conversion fees, no monthly fees, and no expiry on your balance.
  • Built-in anti-spam compliance – automatic unsubscribe links and opt-out blacklists.
  • Local technical support – a support team based in Israel, available during local business hours.

Integrations and other ways to send SMS

  • Automation platforms: Zapier, Make (Integromat) and n8n.
  • CRM and ERP: Priority, Microsoft Dynamics CRM and ActiveCrm.
  • Google Apps: send SMS from Google Calendar (e.g. appointment reminders) and directly from Google Sheets.
  • Mail-to-SMS: send an SMS by sending an email, without logging in to the dashboard.
  • SMS-to-SMS: send a campaign by texting a command from your phone.
  • Command line: send SMS from software that cannot integrate directly, using a command-line connector provided by our support team.
  • Desktop: send SMS directly from your computer.

Virtual numbers, inbound SMS and keywords

  • Virtual number rental with no commitment period: your messages are sent from the virtual number, and every reply is logged in your account.
  • Two-way chat: chat with individual recipients in a WhatsApp-like interface.
  • Replies table: view incoming messages online, export them to Excel, or forward them to your CRM as leads.
  • SMS keywords: trigger an automatic action when a message containing a keyword arrives – for example sending a coupon, registering for an event, confirming attendance or running a survey. One keyword is included at no extra charge.

WhatsApp Business messaging

Global SMS also offers an official WhatsApp Business messaging service: a Hebrew dashboard with message templates approved by WhatsApp, bulk sending with scheduling, mailing lists and real-time reports, files, images, links and personalization, and a WhatsApp API for integration with websites, CRM and ERP systems.

Common use cases

  • Marketing campaigns – promotions, coupons, holiday greetings and customer-club offers.
  • Appointment reminders – reminders built from a list with each recipient's name and appointment time.
  • Event RSVPs – wedding and event attendance confirmations.
  • Transactional notifications – order confirmations, shipping updates, receipts and payment links.
  • Security – OTP codes and two-factor authentication.
  • Monitoring alerts – server monitoring, hardware and security system alerts.
  • Newsletters – periodic updates to subscribers.

Pricing

  • Prepaid SMS packages of 500, 1,000, 2,500 and 5,000 messages, priced in Israeli shekels.
  • No monthly subscription, no commitment and no expiry on your message balance.
  • API access at no additional charge.
  • Every package includes mailing-list management, personalized SMS, saved messages, automated birthday SMS, and statistics and reports. Newsletter sending is available for an additional fee.

See the current price list or contact our sales team.

Frequently asked questions

What is Global SMS?

Global SMS is an Israeli bulk SMS platform and SMS gateway API operated by Global SMS Ltd. Businesses use its web dashboard to send SMS campaigns, and developers use its REST, SOAP and HTTP APIs to send transactional messages and OTP codes from their own systems.

How many characters can a Hebrew SMS contain?

Under the standard SMS encoding, a single Unicode message (used for Hebrew, Arabic and Russian) is limited to 70 characters. On Global SMS, a single Hebrew SMS unit can contain up to 201 characters. Longer texts are shown to the recipient as one continuous message and are billed by the number of units used.

Does Global SMS offer an SMS API?

Yes. Global SMS provides a REST API (JSON and XML), a SOAP web service (WSDL) and a simple HTTP GET/POST interface for sending SMS and OTP codes, scheduling or cancelling messages, and retrieving delivery reports (DLR). Code samples and technical documentation are available immediately after opening an account.

Is there an extra charge for using the API?

No. API access is provided at no additional charge and with no subscription fee. You pay only for the messages you send.

How fast are OTP messages delivered?

OTP messages are sent with top-priority routing directly to Israeli mobile carriers and typically reach the handset within 2 to 5 seconds.

Is there a monthly subscription?

No. Global SMS works with prepaid SMS packages priced in Israeli shekels, with no monthly subscription, no commitment and no expiry date on the message balance.

Can I choose the sender name recipients see?

Yes. You can send from a mobile number, a landline number, or an alphanumeric sender name in English letters, subject to regulation and Israeli mobile carrier rules.

How does Global SMS support Israel's anti-spam law?

Messages can include an automatic unsubscribe link. Recipients who opt out are tagged in the system and cannot be loaded again into any list in the account, and every send is checked against the opt-out list before delivery.

Why choose Global SMS over an international provider such as Twilio?

Global SMS connects directly to Israeli mobile carriers without international intermediaries, supports up to 201 characters per Hebrew SMS unit, prices in shekels without currency conversion fees or monthly fees, includes built-in opt-out management, and provides a local technical support team in Israel.

Contact

Global SMS Ltd. · Haifa, Israel
Phone: +972-4-8403343
Email: sales@globalsms.co.il

Open an account Log in