SMS Templates by Industry – Ready-to-Use Examples

100 ready-to-copy SMS templates in 13 industries: promotions, appointment reminders, order and delivery updates, verification codes (OTP), customer support, messages to parents and residents, and more. Pick a template, fill in the fields in square brackets and send.

Before you send: marketing messages must be marked as advertising, include an opt-out link, and go only to people who agreed to receive them. Add [Name] and other per-recipient details in the Global SMS system with the "Add field" button.
Important: consult your own company's lawyer before sending any message. Global SMS is not responsible for message content. Read the full legal disclaimer.
Your name replaces [Business] in every template, and the character count updates.

Industry:
Type:

SMS templates: Retail & e-commerce

End-of-season sale

Marketing message

Ad: [Name], end-of-season sale at [Business]! 30% off the whole collection until [Date]. Shop now: [Link] Opt out: [Opt-out link]

Birthday coupon

Marketing message

Ad: Happy birthday [Name]! A gift from [Business]: 15% off with code [Code], valid until [Date]. Opt out: [Opt-out link]

Abandoned cart

Marketing message

Ad: [Name], forgot something? The items in your [Business] cart are still waiting: [Link] Opt out: [Opt-out link]

Members-only early access

Marketing message

Ad: [Name], members only: the [Business] sale opens for you a day early, on [Date]. Shop here: [Link] Opt out: [Opt-out link]

Back in stock

Marketing message

Ad: [Name], [Product] is back in stock at [Business]! Limited quantity: [Link] Opt out: [Opt-out link]

Order confirmed

Service message

[Business]: your order #[Order number] was received. We'll let you know when it ships. Details: [Link]

Order shipped

Service message

[Business]: order #[Order number] has shipped! Tracking number: [Tracking number]. Track it: [Link]

Ready for in-store pickup

Service message

[Business]: your order is ready for pickup at [Store address]. Opening hours: [Hours]. Please show this message at pickup.

SMS templates: Orders, shipping & delivery

Courier on the way

Service message

[Business]: your courier is on the way with order #[Order number]. Estimated arrival: [Time]. Live tracking: [Link]

Choose a delivery slot

Service message

Hi [Name], your [Business] delivery is ready. Choose a delivery time: [Link]

Missed delivery

Service message

[Business]: we tried to deliver parcel [Tracking number] but no one was available. Reschedule here: [Link]

Parcel at pickup point

Service message

[Business]: parcel [Tracking number] is waiting at [Address] until [Date]. Pickup code: [Code]

Delivered

Service message

[Business]: parcel [Tracking number] was delivered. Something wrong? Let us know: [Link]

Delivery delayed

Service message

[Business]: sorry, order #[Order number] is delayed and will arrive by [Date]. Latest status: [Link]

Return approved

Service message

[Business]: your return for order #[Order number] is approved. A courier will collect it on [Date]; your refund will be issued within [Days] business days.

Order cancelled

Service message

[Business]: order #[Order number] was cancelled as requested. A refund of [Amount] will appear on your card within [Days] business days.

SMS templates: Customer service & support

Templates that ask customers to reply (for example, a 1-5 rating) need a virtual number that receives the replies.

Ticket received

Service message

[Business]: we received your request, ticket #[Ticket number]. We'll get back to you within [Time frame].

Ticket resolved

Service message

[Business]: ticket #[Ticket number] has been resolved. Did we solve your issue? Let us know: [Link]

We tried to reach you

Service message

Hi [Name], we tried to call you from [Business]. Book a callback at a time that suits you: [Link]

High call volume

Service message

[Business]: due to high call volume, wait times are longer than usual. You can also open a request here: [Link]

Technician on the way

Service message

[Business]: technician [Technician] is on the way and will arrive between [Time]-[Time]. To reschedule: [Phone]

Service outage

Service message

[Business]: we are fixing an outage affecting [Service name] in [Area]. Expected restore time: [Time]. Sorry for the inconvenience.

Satisfaction survey

Service message

[Name], how was your service from [Business] today? Reply with a number from 1 to 5.

Request completed

Service message

[Business]: your [Request type] request is complete. Reference: [Reference]. Questions: [Phone]

SMS templates: Verification codes (OTP) & security

OTP messages are usually sent automatically from your system through the Global SMS API. In the WebOTP template, replace your-domain.com with the domain of the site where the code is entered, and Code with the same code as in the first line, so mobile browsers can offer to autofill it.

Login code

Service message

Your [Service] verification code is [Code]. It expires in 5 minutes. Never share this code with anyone.

Code first (shows in the notification)

Service message

[Code] is your [Service] verification code. We will never ask you for this code by phone.

Sign-up phone verification

Service message

Welcome to [Service]! Your phone verification code is [Code].

Password reset

Service message

[Service]: your password reset code is [Code]. Didn't request a reset? You can ignore this message.

Transaction approval

Service message

[Service]: code to approve [Action] of [Amount]: [Code]. Not you? Contact us immediately: [Phone]

New device sign-in alert

Service message

[Service]: a new device signed in to your account on [Date] at [Time]. Not you? Change your password: [Link]

WebOTP (browser autofill)

Service message

Your [Service] verification code is [Code]. @[your-domain.com] #[Code]

SMS templates: Clinics, salons & service providers

Appointment reminder

Service message

Hi [Name], reminder: your appointment at [Business] is on [Date] at [Time]. To cancel or reschedule: [Phone]

Confirm by reply

Service message

Hi [Name], you have an appointment at [Business] on [Date] at [Time]. Reply 1 to confirm or 2 to cancel.

Before your visit

Service message

Hi [Name], for tomorrow's appointment at [Time], please arrive 10 minutes early and bring [What to bring]. [Business]

Periodic check-up due

Service message

Hi [Name], your periodic check-up at [Business] is due. Book here: [Link] or call [Phone]

Changed opening hours

Service message

[Business]: on [Date] we will be open [Time]-[Time]. Appointments at other times will be rescheduled by phone.

Feedback after treatment

Service message

[Name], thank you for visiting [Business]! We'd love to hear how it went: [Link]

Slot just opened

Marketing message

Ad: [Business]: a slot opened tomorrow at [Time]. Want it? Reply YES and we'll book it for you. Opt out: [Opt-out link]

Win-back

Marketing message

Ad: [Name], it's been two months since your last visit to [Business]. Time to book: [Link] Opt out: [Opt-out link]

Birthday treat

Marketing message

Ad: Happy birthday [Name]! [Business] gives you 20% off your next treatment, valid until [Date]. Book: [Link] Opt out: [Opt-out link]

SMS templates: Restaurants & events

Table booking confirmed

Service message

[Business]: your table for [Guests] on [Date] at [Time] is confirmed. To cancel: [Phone]. See you soon!

Same-day reminder

Service message

Hi [Name], we look forward to seeing you today at [Time] at [Business]. Change of plans? Let us know: [Phone]

Your table is ready

Service message

[Business]: your table is ready! Please come to the host stand within 10 minutes.

Takeaway ready

Service message

[Business]: your order is ready for pickup! Order number: [Order number]. Enjoy!

Event RSVP

Service message

Hi [Name], we'd love to see you at [Event] on [Date] at [Venue]. RSVP here: [Link]

Thank you after the event

Service message

Thank you for coming to [Event]! Your photos are here: [Link]

Lunch deal

Marketing message

Ad: [Business] - lunch deal for [Price] Sun-Thu, 12:00-16:00. Book: [Phone] Opt out: [Opt-out link]

Special night

Marketing message

Ad: [Event type] night at [Business] on [Date]! Limited seats. Book: [Link] Opt out: [Opt-out link]

Holiday menu

Marketing message

Ad: [Business] - special [Holiday] menu! Order by [Date]: [Link] Opt out: [Opt-out link]

SMS templates: Sports & gyms

Class reminder

Service message

Hi [Name], reminder: [Class] tomorrow at [Time] at [Business]. Can't make it? Cancel here to free your spot: [Link]

Spot from the waitlist

Service message

[Business]: a spot opened in [Class] today at [Time] and we saved it for you. Confirm: [Link]

Class cancelled

Service message

[Business]: [Class] today at [Time] is cancelled due to [Reason]. See you next time!

Membership expiring

Service message

Hi [Name], your [Business] membership ends on [Date]. Renew here: [Link]

Match details for players

Service message

[Club]: the match against [Opponent] is on [Date] at [Time] at [Venue]. The bus leaves at [Time].

Race registration confirmed

Service message

Hi [Name], you're registered for [Race]! Your bib number: [Bib number]. Packet pickup on [Date] at [Venue].

Free trial class

Marketing message

Ad: [Name], come for a free trial class at [Business]! Book your spot: [Link] Opt out: [Opt-out link]

Join offer

Marketing message

Ad: [Business] - annual membership for [Price] a month if you join by [Date]. Details: [Link] Opt out: [Opt-out link]

Match tickets

Marketing message

Ad: [Club] - tickets for the match against [Opponent] on [Date] are on sale! Buy: [Link] Opt out: [Opt-out link]

SMS templates: Theater, shows & culture

Your tickets

Service message

[Theater]: your booking for [Show] on [Date] at [Time] is confirmed. Your tickets: [Link]

Show-day reminder

Service message

Hi [Name], see you tonight at [Time] at [Venue]! Doors open 30 minutes before. Tickets: [Link]

Date changed

Service message

[Theater]: [Show] on [Date] has moved to [New date]. Your tickets remain valid. Refunds: [Link]

Course or workshop starts

Service message

Hi [Name], [Course] starts on [Date] at [Time] at [Venue]. Please bring [What to bring].

Feedback after the show

Service message

Thank you for coming to [Show]! Tell us what you thought: [Link]

New show

Marketing message

Ad: [Theater] - [Show] premieres on [Date]! Early-bird tickets: [Link] Opt out: [Opt-out link]

Last tickets

Marketing message

Ad: Last tickets for [Show] on [Date] at [Venue]. Buy now: [Link] Opt out: [Opt-out link]

Season subscriptions

Marketing message

Ad: [Name], [Season] season subscriptions at [Theater] are on sale! Special price for returning subscribers until [Date]: [Link] Opt out: [Opt-out link]

SMS templates: Hotels, travel & B&Bs

Booking confirmed

Service message

[Hotel]: your booking for [Nights] nights from [Date] is confirmed. Booking #[Order number]. Details: [Link]

Arrival details

Service message

Hi [Name], we look forward to seeing you tomorrow at [Hotel]! Check-in from [Time]. Directions: [Link]

Room access code

Service message

[Hotel]: your room access code is [Code]. Enjoy your stay! Questions: [Phone]

Check-out reminder

Service message

Good morning [Name], a reminder that check-out is today by [Time]. Thank you for staying at [Hotel]!

Review request

Service message

[Name], thank you for staying at [Hotel]! We'd love your review: [Link]

Weekend available

Marketing message

Ad: [Hotel] - a weekend opened up on [Date] for [Price] a night. Book: [Link] Opt out: [Opt-out link]

Returning guest offer

Marketing message

Ad: [Name], we miss you! Returning guests get 15% off when booking by [Date]: [Link] Opt out: [Opt-out link]

SMS templates: Real estate & property management

Viewing reminder

Service message

Hi [Name], reminder: viewing at [Address] tomorrow at [Time]. [Agent], [Phone]

Documents to sign

Service message

Hi [Name], your [Deal type] documents are ready for e-signature: [Link]. [Office]

Management fee

Service message

Hi [Name], reminder: the [Month] management fee of [Amount] will be charged on [Date]. [Management company]

Building maintenance

Service message

[Management company]: elevator maintenance on [Date] between [Time]-[Time]. Sorry for the inconvenience.

New listing for you

Marketing message

Ad: [Name], new listing in [Neighborhood]: [Rooms] rooms for [Price]. Details and photos: [Link] Opt out: [Opt-out link]

Open house

Marketing message

Ad: Open house at [Address] on [Date], [Time]-[Time]. [Office] Opt out: [Opt-out link]

SMS templates: Garages & cars

Garage appointment

Service message

[Garage]: your appointment is booked for [Date] at [Time] for car [Car number]. Address: [Address]

Quote for approval

Service message

[Garage]: the repair quote for car [Car number] is [Amount]. Reply 1 to approve or 2 to speak with us.

Car ready

Service message

[Garage]: your car is ready for pickup. Payment and details: [Link]. Opening hours: [Hours]

Service reminder

Service message

Hi [Name], car [Car number] is due for its periodic service. Book: [Link] or [Phone]

Annual inspection reminder

Service message

Hi [Name], the license for car [Car number] expires on [Date]. We can prepare it for inspection: [Phone]

Winter check

Marketing message

Ad: [Garage] - free tire and battery check until [Date]. Book: [Phone] Opt out: [Opt-out link]

SMS templates: Insurance, finance & professional services

Missing documents

Service message

Hi [Name], to complete [Process] we still need: [Documents]. Upload them here: [Link]. [Office]

Meeting reminder

Service message

Hi [Name], reminder: meeting at [Office] on [Date] at [Time]. Address: [Address]

Policy renewal

Service message

Hi [Name], your [Insurance type] policy ends on [Date]. To renew or talk to an agent: [Phone]

Payment received

Service message

[Business]: your payment of [Amount] was received. Thank you! The invoice was sent to your email.

Payment reminder

Service message

Hi [Name], reminder: invoice [Invoice number] has an open balance of [Amount]. Pay securely: [Link]

Tax refund check

Marketing message

Ad: [Name], you may be entitled to a tax refund! [Office] checks eligibility for free: [Link] Opt out: [Opt-out link]

SMS templates: Nonprofits, schools & municipalities

Urgent message to parents

Service message

Dear parents, tomorrow [Date] school ends at [Time] due to [Reason]. [School]

Parent-teacher meeting

Service message

Hi [Name], reminder: parent-teacher meeting at [School] on [Date] at [Time]. Choose a slot: [Link]

Payment reminder

Service message

[School]: reminder to pay [Item] of [Amount] by [Date]. Pay here: [Link]

Notice to residents

Service message

[Municipality]: on [Date] between [Time]-[Time] the water supply in [Area] will be cut off. Sorry for the inconvenience.

Garbage collection change

Service message

[Municipality]: due to [Holiday], garbage collection on [Date] moves to [New date]. Info: hotline [Phone]

Call for volunteers

Service message

[Nonprofit]: we need volunteers to hand out food packages on [Date]. Sign up: [Link]

Thank you for your donation

Service message

[Nonprofit]: thank you for your donation of [Amount]! Your receipt was sent to your email.

Donation request

Marketing message

Ad: [Name], this year [Nonprofit] supported [Number] families. Join us: [Link] Opt out: [Opt-out link]

Fundraising evening

Marketing message

Ad: [Nonprofit] invites you to a fundraising evening on [Date] at [Venue]. Register: [Link] Opt out: [Opt-out link]

No templates match this filter.

How to use the templates

  • Copy a template with the "Copy" button and paste it on the sending screen.
  • Replace the fields in square brackets. Fields that change for each recipient, such as [Name] or [Time], are added with "Add field" from your recipient list.
  • Check the final length with the SMS character counter, and clean your list with the Israeli phone number cleaner.
  • Templates that ask recipients to reply (for example "Reply 1") need a virtual number that receives the replies.

FAQ

Do marketing SMS to Israeli numbers need special wording?

Yes. Under section 30A of Israel's Communications Law, a marketing message needs the recipient's prior consent, must be marked as an advertisement at the start (in Hebrew: "פרסומת"), and must include sender details and an easy way to opt out. Requests for donations count as advertising too. The templates use the prefix "Ad:". Have every message approved by your own lawyer before sending (see the legal disclaimer below).

What is the difference between a marketing message and a service message?

A service message gives customers information they need, such as an appointment reminder, order confirmation, delivery update or verification code. A marketing message offers a deal, product or service. Only marketing messages require the advertisement label and an opt-out link.

What should an OTP message include?

A short message with the service name, the code, how long it is valid and a warning not to share it. Put the code at the start so it shows in the notification. To let mobile browsers autofill the code, add a WebOTP line at the end: @ followed by your site's domain, a space, # and the code.

How do I add the recipient's name?

In Global SMS, load a recipient list with a name column and insert the field with the "Add field" button where [Name] appears. The system fills in each recipient's own name.

How do I add an opt-out link?

On the Global SMS sending screen, add an automatic opt-out link with one click. Recipients who click it are removed from the list immediately, and the system blocks future sends to them.

How many characters is each message?

Each card shows the character count and how many messages Global SMS will bill, at 201 characters per message. After you replace the fields in square brackets the length changes, so check the final text with the SMS character counter.

Hebrew version: תבניות הודעות SMS. More tools: Free SMS tools.

Ready to send?

Open a Global SMS account and send to Israeli mobile numbers from the web dashboard or the SMS API.

Open an account SMS API