If most of your SMS traffic goes to Israeli phone numbers, a local provider is usually cheaper and simpler than a global platform. Global SMS is an Israeli SMS gateway with lower per-message prices than Twilio for Israeli numbers, direct connections to Israeli carriers, up to 201 characters per Hebrew SMS unit, billing in shekels with no monthly fee, and a support team in Israel.
Summary
- Best for
- Companies and developers whose SMS recipients are mainly in Israel: OTP, notifications and campaigns.
- Price
- Lower per-message prices for Israeli numbers than Twilio. No monthly fee, no API fee, prepaid balance that does not expire.
- Hebrew
- Up to 201 Hebrew characters in one billing unit, shown as one message.
- Switching effort
- Usually one HTTP call to replace; most teams switch in a day.
Why companies switch from Twilio for Israeli traffic
Lower cost per message
Global SMS prices for Israeli mobile numbers are lower than Twilio's. On top of that, there is no monthly subscription, no charge for API access and no currency conversion, because packages are priced in Israeli shekels. The balance does not expire. See the current price list.
Fewer billed segments for Hebrew
Under standard SMS encoding, a Hebrew message is billed in segments of 70 characters (67 when a message is split into parts). On Global SMS, one Hebrew SMS unit holds up to 201 characters and is shown to the recipient as one continuous message. A 180-character Hebrew notification is one unit with Global SMS and three segments under the standard model.
Direct routes to Israeli carriers
Messages go straight to Israeli mobile networks without international intermediaries. This matters most for OTP codes and urgent alerts, where every second counts.
Local compliance and support
Built-in opt-out handling for Israel's anti-spam rules, and a technical support team in Israel that works in your time zone, in Hebrew or English.
Global SMS vs. a global SMS platform
| For SMS to Israel | Global SMS | Twilio |
|---|---|---|
| Price per message to Israeli numbers | Lower | Higher |
| Billing currency | Israeli shekels (ILS) | US dollars |
| Monthly fee | None | Depends on the products and numbers you use |
| Hebrew characters per billed unit | Up to 201 | 70 (67 per part in multi-part messages) |
| Network focus | Direct connections to Israeli carriers | Global network covering many countries |
| Web dashboard for campaigns | Yes, including mailing lists, scheduling and reports | Mainly API-based |
| Opt-out management for Israeli anti-spam rules | Built in | Configured by you |
| Support | Team in Israel, Hebrew and English | Global support |
| Countries covered | Israel | Worldwide |
Comparison as of November 2026, for SMS sent to Israeli mobile numbers. Check each provider's website for current terms.
When a global platform is still the right choice
If you send SMS to many countries, need voice, video or email in the same platform, or rely on a global contract, a provider such as Twilio can make sense. Many companies use both: a global provider for international traffic and Global SMS for Israeli numbers, where it is cheaper and faster. Routing by country prefix (+972 to Global SMS) is a small change in most codebases.
How to switch: a migration checklist
- Open an account and generate an API key.
- Map the fields of your current send call:
Typical Twilio parameter Global SMS field Torecipients(one number or a comma-separated list)Fromsender(number or English sender name)BodymessageAccount SID + Auth Token apiKeyStatus callback Delivery report retrieved through the API - Convert number format if needed: our examples use the local format, so
+972501234567becomes0501234567. See the Israeli phone number format guide. - Register your sender name in the dashboard so recipients see your brand.
- Test with a few internal numbers, then switch Israeli traffic over, or route only
+972numbers to Global SMS.
Field names above are a guide; the exact API fields are in the documentation in your account. Code samples are on the SMS API page.
Frequently asked questions
Is Global SMS cheaper than Twilio for SMS to Israel?
Yes. Global SMS per-message prices for Israeli mobile numbers are lower than Twilio's, with no monthly fee, no API fee and billing in Israeli shekels. Current prices are on the Global SMS price list.
Why is a Hebrew SMS cheaper on Global SMS?
Standard SMS encoding bills Hebrew in segments of 70 characters, or 67 per part in longer messages. On Global SMS one Hebrew unit holds up to 201 characters, so the same text uses fewer billed units.
How long does it take to move from Twilio to Global SMS?
For most systems it means replacing one HTTP call and mapping a few fields. Many teams test and switch within a day.
Can I keep Twilio for other countries?
Yes. A common setup is to route numbers that start with +972 to Global SMS and keep a global provider for other countries.
Does Global SMS support OTP and delivery reports like Twilio?
Yes. Global SMS sends OTP codes with top-priority routing, typically delivered in 2 to 5 seconds, and provides a delivery status for each message through the API.
Pay less for SMS to Israel. Open an account and compare on your own traffic.
Open an account See pricesTwilio is a trademark of Twilio Inc. Global SMS is not affiliated with or endorsed by Twilio Inc. The comparison describes SMS to Israeli mobile numbers only.
Related pages
Last updated: November 3, 2026 · Global SMS Ltd., Haifa, Israel