SMS marketing is still one of the fastest ways to reach customers in Israel: almost everyone has a mobile phone, and a text message lands on the lock screen within seconds. Global SMS is a web-based bulk SMS platform for Israeli businesses and for foreign companies with customers in Israel. You upload a list, write the message, and send or schedule the campaign – no technical knowledge needed.
At a glance
- What you can send
- Promotions, coupons, holiday greetings, customer-club offers, event invitations and newsletters.
- Recipients
- Upload from Excel, paste a list, import Gmail contacts or pick saved groups. Duplicates are filtered automatically.
- Languages
- Hebrew, English, Arabic and Russian. Up to 201 Hebrew characters in one SMS unit.
- Compliance
- Automatic unsubscribe link and an opt-out list checked before every send.
- Pricing
- Prepaid packages, no monthly fee, no expiry. See the price list.
Send a campaign in three steps
- Write the message. A live counter shows how many SMS units it will use. Add personal fields such as first name or a coupon code.
- Choose recipients. Upload an Excel file, paste numbers, import from Gmail or select a saved mailing list or segment.
- Send or schedule. Send now to thousands of numbers, or pick the exact date and time.
Campaign features
- Personalization: insert fields from your file – name, balance, appointment date, unique coupon – into each message.
- Scheduling: prepare campaigns in advance and send them at the right moment.
- Sender ID: send from your business name in English letters, a mobile number or a landline number.
- Links and files: link to a landing page, a PDF menu or an image.
- Mailing lists and segments: keep customer groups and send to the right segment.
- Customer club: manage club members, sign-ups by SMS keyword and automated birthday messages.
- Saved messages: reuse recurring texts in one click.
- Reports: real-time delivery reports, including delivery rates per carrier.
- Replies: send from a virtual number to receive answers, RSVPs and survey responses.
- Mobile friendly: the dashboard works on any phone and can be saved as an app.
Hebrew SMS: longer messages, fewer units
Hebrew, Arabic and Russian are sent as Unicode. Under standard SMS encoding a Unicode SMS holds 70 characters. On Global SMS one Hebrew unit holds up to 201 characters and is displayed as one message, so you can write a full offer in Hebrew without paying for three messages. Check your text with the SMS character counter.
Israel's anti-spam rules for marketing SMS
Marketing messages in Israel are regulated by section 30A of the Communications Law, often called the "anti-spam law". In general terms it requires:
- Prior consent from the recipient to receive advertising messages.
- Clear identification of the message as an advertisement (in Hebrew, the word "פרסומת" at the start of the message) and of the sender.
- A simple way to opt out, and honoring opt-out requests.
Global SMS helps with the opt-out part: you can add an automatic unsubscribe link to each message. People who opt out are blocked in your account and cannot be added to any list again, and every campaign is checked against the opt-out list before it is sent.
When to send SMS campaigns in Israel
- The Israeli work week is Sunday to Thursday. Friday is a short day, and most businesses close from Friday afternoon to Saturday evening (Shabbat).
- Avoid Shabbat and Jewish holidays for most audiences; many recipients see messages sent then as intrusive.
- Good windows: late morning and early evening on weekdays. Avoid late night and early morning.
- Plan around the holiday season. Rosh Hashanah, Passover and the end-of-year sales periods are peak times for promotions and greetings.
For time zones and holiday dates, see the timing section of SMS in Israel.
Writing an SMS that sells
- Lead with the offer and the brand name in the first line.
- One message, one goal, one link.
- Give a reason to act now: a date, a limited stock, a code.
- Personalize with the first name only if your data is clean.
- Keep a short opt-out at the end.
More than 100 ready-made examples are in the SMS templates library.
Who uses SMS marketing
- Retail and e-commerce: sales, coupons and back-in-stock alerts.
- Restaurants and cafés: weekly specials and holiday menus.
- Clinics, salons and gyms: offers for existing customers and appointment reminders.
- Event organizers: invitations and RSVPs.
- Nonprofits, schools and municipalities: updates to members and residents.
Frequently asked questions
How do I send bulk SMS in Israel?
Open a Global SMS account, upload your recipient list from Excel or paste the numbers, write the message and send it immediately or schedule it. The dashboard shows delivery reports in real time.
Can I send SMS campaigns in Hebrew and English?
Yes. Global SMS supports Hebrew, English, Arabic and Russian. One Hebrew SMS unit can hold up to 201 characters.
Do I need consent to send marketing SMS in Israel?
In general, yes. Israel's anti-spam rules require prior consent for advertising messages, clear identification of the message and sender, and an easy way to opt out. Consult a lawyer about your specific case.
How does unsubscribing work?
You can add an automatic unsubscribe link to each message. Recipients who opt out are blocked in your account and every campaign is checked against the opt-out list before sending.
Can a foreign company send SMS to customers in Israel?
Yes. The dashboard and API work from anywhere, and you can send in English or Hebrew from an English sender name.
How much does SMS marketing cost?
Global SMS works with prepaid packages priced in Israeli shekels, with no monthly fee and no expiry. Current prices are on the Global SMS price list.
Related pages
Last updated: November 3, 2026 · Global SMS Ltd., Haifa, Israel